Google Business Posts and Photos: The Weekly Rhythm That Works

Why activity signals matter

Google favours businesses that show signs of life. Posting, uploading photos, answering Q&As, updating hours — all of it feeds a 'freshness' signal that quietly influences map-pack ranking.

A realistic weekly rhythm

• 1 Google Post per week — an offer, an update, or an event
• 2–3 photos per week — recent work, team, premises, products
• Answer every Q&A within 24 hours (you can seed your own)
• Update the services list any time you add or drop something

What makes a good photo

Real, recent, high-resolution, shot on a modern phone in daylight. Google's algorithms detect and downrank stock imagery. Show the work: before/after, the team on site, the finished job, the interior. Avoid logos and text overlays — they perform badly.

Post types worth using

Offers (great for click-through), Updates (good for freshness), Events (good if you host anything). Skip the 'What's New' generic posts unless you have something genuine to say — a weak post is worse than none.