An A/B test splits traffic between two versions of a page (or element) and measures which converts more. Requires enough traffic for statistical significance — typically 1,000+ conversions per variant. Tools: Google Optimize (sunset), VWO, Optimizely, Convert.
/ Related terms
Need help with a/b testing?
We're a Colchester web studio. We build websites that get this stuff right by default.
Get a quote →