How much does a rebrand cost?

/ 02

Pricing tiers explained

Here's how the UK market for a rebrand actually breaks down in 2026:

• • Logo refresh only (£350–£1,200) — for brand is fine, logo needs sharpening You get: Updated logo + variants, minor tweaks.
• • Visual identity refresh (RIOT) (£1,500–£4,000) — for brand needs a modern update You get: New logo, colour, type, guidelines, key applications.
• • Full rebrand (RIOT) (£3,500–£12,000) — for repositioning or major growth You get: Strategy, positioning, identity, guidelines, applications, launch assets.
• • Agency rebrand (£25,000–£150,000+) — for corporates, funded scaleups You get: Strategy workshops, deep research, extensive rollout.

/ 03

What changes the price

The same tier of supplier can quote wildly different prices depending on scope. Here are the factors that move the number up or down:

• • Whether strategy work is included
• • Number of applications rolled out (site, print, packaging, uniform)
• • Photography and asset production
• • Guidelines depth
• • Launch campaign

/ 04

Hidden costs nobody mentions

Every headline price hides costs that only surface later. Watch for these:

• • Website rebuild to match (£1,500–£10,000)
• • New signage, print, uniforms, packaging
• • Announcement / launch marketing
• • Time to update every platform, invoice template, social account

/ 05

What we charge

Visual identity refresh from £1,500. Full rebrand from £3,500. Website + rebrand bundle discount available.

We're a small Colchester studio working with UK SMBs and international clients. Our pricing is fixed, itemised, and includes everything you'd expect from a good agency — without the agency overhead.

/ 06

How to compare quotes fairly

The biggest mistake when getting quotes for a rebrand is comparing headline numbers without checking scope. A £500 quote and a £2,500 quote for what looks like the same thing are almost always for very different things.

Three checks that put every quote on a level playing field: 1) Ask what's included by line item. 2) Ask what happens if scope changes mid-project. 3) Ask what you own at the end (files, code, accounts). If any supplier can't answer those clearly, move on.

/ FAQs

Common questions