Lead generation for

Car Dealers

MOT-reminder + online-booking funnel that re-fills the ramp before the diary even goes quiet.

/ The problem

Why most car dealers are stuck buying rubbish leads.

MOT reminders sitting in a spreadsheet, and repeat customers drifting off to whoever texts them first. It's a hamster wheel: pay a lead broker £45 for a form-fill, race four other car dealers to the phone, close one in six, wonder why the margins are gone. The businesses that break out of that pattern all did the same thing — they stopped renting attention and started building a lead-gen system they own.

For car dealers, that means owning the traffic (Google Search, Google Business Profile, Meta retargeting, SMS reactivation), owning the landing page, owning the follow-up sequence, and owning the customer's contact details forever — not just for one job.

/ The system

What we install for car dealers

• 01

  Offer & positioning workshop

  We sharpen the offer specifically for car dealers. What makes you the obvious pick against every other option local car owners and fleets are looking at? That answer drives every ad, page and email that follows.

• 02

  Google Search traffic engine

  Your primary channel. We build the account structure, keyword or audience targeting, and creative that actually earns the click for car dealers — not generic templates.

• 03

  High-conversion landing page

  A single-purpose page that speaks directly to local car owners and fleets, addresses the objections we know your buyers have, and pushes them into one clear action.

• 04

  5-minute AI follow-up

  The moment a lead comes in we hit them with an SMS, an email, and (optionally) an AI voice call. Speed to lead multiplies close rates by 3–5x. This alone is why most competitors lose.

• 05

  CRM + 90-day nurture

  Every lead lands in your CRM tagged, scored and enrolled into a nurture sequence. Jobs that don't close today close in month 2, month 5, or a year later when the need comes back around.

• 06

  Review & referral loop

  Automated Google review requests after every job, plus a referral prompt at the point the customer is happiest. This is the flywheel that quietly reduces your paid-ad bill every month.

• 07

  Weekly optimisation

  We're inside the account weekly, killing losers, scaling winners, testing new hooks specifically for car dealers. You get a monthly report with the numbers and what changed.

/ Channels we lean on

Where your buyers actually are.

/ ROI maths

The honest numbers.

Aim for 80 – 300 bookings a month on average job values of £95 – £1,400 per visit. In a typical build we see cost-per-lead settle 20–40% below the local lead-broker price by week 6, with close rates 2–4x higher because the leads are exclusive and the follow-up hits inside 5 minutes. The system pays for itself, month one, on almost every trade we've built for.

/ Timeline

From today to first booked job.

1. Week 1

   Discovery & build kickoff

   We sit with you for 90 minutes, get inside the business, agree the target cost-per-lead and the offer we're going to lead with.

2. Week 2

   System live

   Landing pages, funnel, tracking, CRM, ad accounts and AI follow-up all wired up and tested.

3. Week 3–4

   Traffic on, learning

   Ads live across your primary channels. We watch every enquiry, tag every source, and start optimising the creatives that win.

4. Month 2

   Cost-per-lead settles

   By week 6 we're inside your target CPL and scaling spend where the ROI is proven.

5. Month 3+

   Compounding

   CRM nurture, review requests and referral loops turn one-off jobs into repeat customers and word-of-mouth. The system gets cheaper to run every quarter.

/ What you own at the end

Yours. Not ours.

• • Landing pages and funnel on your own domain.
• • CRM in your account with every lead ever generated.
• • Ad accounts in your name — you keep the pixel data if you ever leave.
• • All creative assets (video, copy, images) fully licensed to you.
• • Written playbook of what works, so you can run it in-house any time.

/ FAQs