Lead generation for

Letting Agents

White-labelled valuation funnel with an automated 7-day nurture — instructions, not just enquiries.

Audience: Vendors, landlords and buyers
Avg job value: £2,800 – £14,000 per instruction
Monthly target: 12 – 45 valuation bookings
Primary channels: Meta ads, Google Search

/ The problem

Why most letting agents are stuck buying rubbish leads.

Instant-valuation tools bought in as SaaS and disappearing vendors two days later. It's a hamster wheel: pay a lead broker £45 for a form-fill, race four other letting agents to the phone, close one in six, wonder why the margins are gone. The businesses that break out of that pattern all did the same thing — they stopped renting attention and started building a lead-gen system they own.

For letting agents, that means owning the traffic (Meta ads, Google Search, Direct mail), owning the landing page, owning the follow-up sequence, and owning the customer's contact details forever — not just for one job.

/ The system

What we install for letting agents

01
Offer & positioning workshop
We sharpen the offer specifically for letting agents. What makes you the obvious pick against every other option vendors, landlords and buyers are looking at? That answer drives every ad, page and email that follows.
02
Meta ads traffic engine
Your primary channel. We build the account structure, keyword or audience targeting, and creative that actually earns the click for letting agents — not generic templates.
03
High-conversion landing page
A single-purpose page that speaks directly to vendors, landlords and buyers, addresses the objections we know your buyers have, and pushes them into one clear action.
04
5-minute AI follow-up
The moment a lead comes in we hit them with an SMS, an email, and (optionally) an AI voice call. Speed to lead multiplies close rates by 3–5x. This alone is why most competitors lose.
05
CRM + 90-day nurture
Every lead lands in your CRM tagged, scored and enrolled into a nurture sequence. Jobs that don't close today close in month 2, month 5, or a year later when the need comes back around.
06
Review & referral loop
Automated Google review requests after every job, plus a referral prompt at the point the customer is happiest. This is the flywheel that quietly reduces your paid-ad bill every month.
07
Weekly optimisation
We're inside the account weekly, killing losers, scaling winners, testing new hooks specifically for letting agents. You get a monthly report with the numbers and what changed.

/ Channels we lean on

Where your buyers actually are.

Meta ads

Facebook + Instagram feed and reels. Best for warming up vendors, landlords and buyers who aren't searching yet — and for retargeting everyone who hits the site.

Google Search

Buyers actively typing what you sell. We build the account structure specifically around letting agents — no wasted spend on tyre-kicker searches.

Direct mail

Ignored so hard by competitors that a well-crafted mailer to a targeted list still converts brilliantly for high-value services.

/ ROI maths

The honest numbers.

Aim for 12 – 45 valuation bookings a month on average job values of £2,800 – £14,000 per instruction. In a typical build we see cost-per-lead settle 20–40% below the local lead-broker price by week 6, with close rates 2–4x higher because the leads are exclusive and the follow-up hits inside 5 minutes. The system pays for itself, month one, on almost every trade we've built for.

/ Timeline

From today to first booked job.

Week 1
Discovery & build kickoff
We sit with you for 90 minutes, get inside the business, agree the target cost-per-lead and the offer we're going to lead with.
Week 2
System live
Landing pages, funnel, tracking, CRM, ad accounts and AI follow-up all wired up and tested.
Week 3–4
Traffic on, learning
Ads live across your primary channels. We watch every enquiry, tag every source, and start optimising the creatives that win.
Month 2
Cost-per-lead settles
By week 6 we're inside your target CPL and scaling spend where the ROI is proven.
Month 3+
Compounding
CRM nurture, review requests and referral loops turn one-off jobs into repeat customers and word-of-mouth. The system gets cheaper to run every quarter.

/ What you own at the end

Yours. Not ours.

• Landing pages and funnel on your own domain.
• CRM in your account with every lead ever generated.
• Ad accounts in your name — you keep the pixel data if you ever leave.
• All creative assets (video, copy, images) fully licensed to you.
• Written playbook of what works, so you can run it in-house any time.

/ FAQs

What kind of cost-per-lead should letting agents expect?

It varies by area and competition, but we underwrite a target CPL upfront based on your job value (£2,800 – £14,000 per instruction) and typical close rate. If we can't hit it, we keep optimising for free until we do.

Do we need a new website?

Not necessarily. The lead-gen system runs on its own landing pages and doesn't depend on your main site. If your site is actively costing you deals we'll say so, but we won't push a rebuild unless it's the bottleneck.

How much ad spend do we need?

Most letting agents start at £900–£1,800/month in ad spend. That's what the market needs to see meaningful data inside 4 weeks. We'll size it precisely on the strategy call based on your target lead volume.

What if the phone rings and I can't answer?

That's exactly what the AI follow-up is for. Every enquiry gets an instant SMS confirming you'll be in touch, and — if you want — an AI voice call to qualify and book them in without any human needing to be at the desk.

Can we run this ourselves after the build?

Absolutely. We hand you a playbook and we've had clients take the system fully in-house at month 6. Most keep us on to run and optimise it because the £850/mo pays for itself many times over — but the choice is always yours.

/ Other trades we build for

Estate Agents