Lead generation for
Solar Panel Installers
A survey-first funnel that pre-qualifies fit, budget and property type before the call is even booked.
- Audience
- Homeowners considering big energy upgrades
- Avg job value
- £3,500 – £18,000
- Monthly target
- 15 – 40 survey-ready enquiries
- Primary channels
- Google Search, Meta lead ads
/ The problem
Why most solar panel installers are stuck buying rubbish leads.
Long sales cycles, unqualified tyre-kickers eating installer time, and MCS lead-generators taking a 20% cut. It's a hamster wheel: pay a lead broker £45 for a form-fill, race four other solar panel installers to the phone, close one in six, wonder why the margins are gone. The businesses that break out of that pattern all did the same thing — they stopped renting attention and started building a lead-gen system they own.
For solar panel installers, that means owning the traffic (Google Search, Meta lead ads, YouTube pre-roll, Comparison-site partnerships), owning the landing page, owning the follow-up sequence, and owning the customer's contact details forever — not just for one job.
/ The system
What we install for solar panel installers
- 01
Offer & positioning workshop
We sharpen the offer specifically for solar panel installers. What makes you the obvious pick against every other option homeowners considering big energy upgrades are looking at? That answer drives every ad, page and email that follows.
- 02
Google Search traffic engine
Your primary channel. We build the account structure, keyword or audience targeting, and creative that actually earns the click for solar panel installers — not generic templates.
- 03
High-conversion landing page
A single-purpose page that speaks directly to homeowners considering big energy upgrades, addresses the objections we know your buyers have, and pushes them into one clear action.
- 04
5-minute AI follow-up
The moment a lead comes in we hit them with an SMS, an email, and (optionally) an AI voice call. Speed to lead multiplies close rates by 3–5x. This alone is why most competitors lose.
- 05
CRM + 90-day nurture
Every lead lands in your CRM tagged, scored and enrolled into a nurture sequence. Jobs that don't close today close in month 2, month 5, or a year later when the need comes back around.
- 06
Review & referral loop
Automated Google review requests after every job, plus a referral prompt at the point the customer is happiest. This is the flywheel that quietly reduces your paid-ad bill every month.
- 07
Weekly optimisation
We're inside the account weekly, killing losers, scaling winners, testing new hooks specifically for solar panel installers. You get a monthly report with the numbers and what changed.
/ Channels we lean on
Where your buyers actually are.
Google Search
Buyers actively typing what you sell. We build the account structure specifically around solar panel installers — no wasted spend on tyre-kicker searches.
Meta lead ads
We run Meta lead ads campaigns specifically tuned to how solar panel installers win business — not generic playbooks.
YouTube pre-roll
Long-form intent + short pre-roll ads targeted at exact search behaviour. Best for high-ticket, considered purchases.
Comparison-site partnerships
Where price-shoppers already are. We optimise your listings so you get the higher-intent enquiries and dodge the race to zero.
/ ROI maths
The honest numbers.
Aim for 15 – 40 survey-ready enquiries a month on average job values of £3,500 – £18,000. In a typical build we see cost-per-lead settle 20–40% below the local lead-broker price by week 6, with close rates 2–4x higher because the leads are exclusive and the follow-up hits inside 5 minutes. The system pays for itself, month one, on almost every trade we've built for.
/ Timeline
From today to first booked job.
- Week 1
Discovery & build kickoff
We sit with you for 90 minutes, get inside the business, agree the target cost-per-lead and the offer we're going to lead with.
- Week 2
System live
Landing pages, funnel, tracking, CRM, ad accounts and AI follow-up all wired up and tested.
- Week 3–4
Traffic on, learning
Ads live across your primary channels. We watch every enquiry, tag every source, and start optimising the creatives that win.
- Month 2
Cost-per-lead settles
By week 6 we're inside your target CPL and scaling spend where the ROI is proven.
- Month 3+
Compounding
CRM nurture, review requests and referral loops turn one-off jobs into repeat customers and word-of-mouth. The system gets cheaper to run every quarter.
/ What you own at the end
Yours. Not ours.
- • Landing pages and funnel on your own domain.
- • CRM in your account with every lead ever generated.
- • Ad accounts in your name — you keep the pixel data if you ever leave.
- • All creative assets (video, copy, images) fully licensed to you.
- • Written playbook of what works, so you can run it in-house any time.
/ FAQs
What kind of cost-per-lead should solar panel installers expect?
It varies by area and competition, but we underwrite a target CPL upfront based on your job value (£3,500 – £18,000) and typical close rate. If we can't hit it, we keep optimising for free until we do.
Do we need a new website?
Not necessarily. The lead-gen system runs on its own landing pages and doesn't depend on your main site. If your site is actively costing you deals we'll say so, but we won't push a rebuild unless it's the bottleneck.
How much ad spend do we need?
Most solar panel installers start at £900–£1,800/month in ad spend. That's what the market needs to see meaningful data inside 4 weeks. We'll size it precisely on the strategy call based on your target lead volume.
What if the phone rings and I can't answer?
That's exactly what the AI follow-up is for. Every enquiry gets an instant SMS confirming you'll be in touch, and — if you want — an AI voice call to qualify and book them in without any human needing to be at the desk.
Can we run this ourselves after the build?
Absolutely. We hand you a playbook and we've had clients take the system fully in-house at month 6. Most keep us on to run and optimise it because the £850/mo pays for itself many times over — but the choice is always yours.
Ready to stop buying leads and start owning them?
30-minute strategy call. We'll cost the system for solar panel installers specifically and show you the maths before you commit.
Book a call →