/ SEO
How do I check my own SEO for free?
Search Console, PageSpeed Insights, a site: search, and Googling your main service plus your town in incognito.
/ 01
The short version
You can diagnose most small business SEO problems in half an hour with free tools.
/ 02
What actually matters
- • site:yourdomain.co.uk to see what's indexed.
- • Search Console for queries, clicks and coverage errors.
- • PageSpeed Insights on mobile for speed.
- • Incognito search of your main term plus town for real position.
- • Check your title tags are unique across pages.
/ 03
The bit most people get wrong
Searching while logged in and near your own premises gives you flattering results. Always use incognito, and ideally a different location.
/ 04
What to do next
Do all five checks now and write down what you find. That list is your SEO plan.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get SEO audits right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Do I need paid tools?
Not for the basics. They help for competitor research.
Can I get a free audit?
Yes — we do them and tell you honestly if nothing's wrong.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
Book a call →