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/ Ecommerce

How do I get product reviews on my shop?

Automated request 7–14 days after delivery, with a one-click link. Photo reviews are worth chasing hardest.

/ 01

The short version

Reviews are the closest thing to free conversion rate improvement.

/ 02

What actually matters

  • Time the request to after they've actually used the product.
  • One click to leave a star rating; comments optional.
  • Incentivise with entry to a prize draw, not payment.
  • Display reviews on the product page, not a separate page.
  • Respond to negative reviews publicly and calmly.

/ 03

The bit most people get wrong

A product page with a handful of honest 4-star reviews converts better than one with nothing, and often better than suspiciously perfect 5-star runs.

/ 04

What to do next

Set up an automated review request email at 10 days post-delivery.

/ 05

Where RIOT fits in

We're a small Colchester studio helping UK SMBs get product reviews right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.

We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.

/ FAQs

Common questions

Can I delete bad reviews?

Don't. Respond instead — it builds trust.

Do review widgets slow the site?

Some do. Choose a lightweight one.

Still not sure?

Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.

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Ashley Scott
Studio Lead
speak to Ashley