/ Marketing
How should I follow up leads?
Within an hour, then three more times over two weeks across different channels. Most businesses give up after one attempt.
/ 01
The short version
Speed and persistence beat polish. The first responder usually wins.
/ 02
What actually matters
- • Respond within an hour during working hours.
- • Follow up at day 2, day 5 and day 12.
- • Vary the channel: call, email, text, WhatsApp.
- • Always end with a specific next step and a time.
- • Record every lead somewhere, even a spreadsheet.
/ 03
The bit most people get wrong
Most sales happen on the third to fifth contact, and most small businesses stop at the first. That gap is where your competitors are winning.
/ 04
What to do next
List every quote from the last 60 days that never got an answer and chase them all this week.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get lead follow-up right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Is chasing annoying?
Politely following up four times isn't. Silence loses deals.
Email or phone?
Phone converts better; text gets replies fastest.
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