/ Marketing
How do I get press coverage for my small business?
Give journalists a story, not an advert. Local press, trade press and expert commentary are the realistic routes.
/ 01
The short version
Press coverage also builds the links that help your SEO.
/ 02
What actually matters
- • Local angle: jobs created, community work, milestone, unusual project.
- • Respond to journalist requests on platforms like Response Source or #journorequest.
- • Trade publications are easier to get into than nationals.
- • Have a photo and a quote ready to go.
- • Keep the pitch under 150 words.
/ 03
The bit most people get wrong
Journalists need a reason their readers care today. 'We launched a new website' isn't one; 'local firm hires five apprentices' is.
/ 04
What to do next
Write a 150-word pitch about something genuinely newsworthy and send it to your local paper this week.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get PR and press right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Should I pay for PR?
Only once you have consistent news to share.
Do press links help SEO?
Yes — local news links are valuable.
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