/ Marketing
How do I get more referrals?
Ask directly, at the right moment, and make it easy. Most happy customers never think to refer unless prompted.
/ 01
The short version
Referrals are the cheapest customers you'll ever get and the least systematically pursued.
/ 02
What actually matters
- • Ask right after a good outcome, not months later.
- • Be specific: 'do you know anyone else who needs X?'
- • Give something to share: a card, a link, a discount for both.
- • Thank referrers properly and visibly.
- • Partner with adjacent businesses for two-way referrals.
/ 03
The bit most people get wrong
Formal referral schemes with points and tiers often underperform simply asking a happy customer directly at the right moment.
/ 04
What to do next
Message your last five happy customers and ask if they know one person who'd benefit.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get referrals right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Should I pay for referrals?
A modest thank-you works; large bounties feel transactional.
When's the best moment?
Immediately after you've delivered something well.
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