/ Web design
How do I know if my website is any good?
Judge it on three things: does it load fast, is the offer obvious in five seconds, and does it generate enquiries?
/ 01
The short version
Opinions about design are endless. These three checks are objective enough to act on.
/ 02
What actually matters
- • Speed: under 2.5s Largest Contentful Paint on mobile.
- • Clarity: a stranger can say what you sell after five seconds.
- • Conversion: 2%+ of visitors take an action.
- • Findability: you appear for your own service + town.
- • Trust: real photos, real reviews, real contact details.
/ 03
The bit most people get wrong
'I don't like the colour' is the least useful feedback you'll ever receive about a website. Test with strangers, not friends.
/ 04
What to do next
Run those five checks and score yourself honestly. Fix the lowest score first.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get website reviews right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Can I get a free review?
Yes — we run free audits and tell you if nothing needs doing.
How often should I review it?
Twice a year is plenty.
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Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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