/ Ecommerce
My shop launched and nothing happened. What now?
Separate the traffic problem from the conversion problem, then fix whichever one is actually broken.
/ 01
The short version
No sales with no traffic is a marketing problem. No sales with traffic is a shop problem.
/ 02
What actually matters
- • Under 200 sessions a month? Marketing problem. Go get traffic.
- • Traffic but no add-to-carts? Product page or pricing problem.
- • Add-to-carts but no checkouts? Shipping or trust problem.
- • Checkouts started but not finished? Payment or form problem.
- • Get five strangers to attempt a purchase and watch them.
/ 03
The bit most people get wrong
Redesigning the whole shop before diagnosing which funnel step fails is the most expensive possible response.
/ 04
What to do next
Pull your funnel numbers for last month: sessions, add-to-cart, checkout started, purchased. The biggest drop is your problem.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get ecommerce diagnostics right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How long before I judge a launch?
Give it 90 days with active marketing.
Should I rebuild?
Almost never. Fix the specific step.
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