/ SEO
How do I track whether SEO is working?
Track organic enquiries first, then clicks and impressions in Search Console. Rankings alone are a vanity metric.
/ 01
The short version
The right measure is whether the phone rings more, not whether a screenshot shows position 4.
/ 02
What actually matters
- • Set conversion tracking for forms and calls.
- • Monitor organic clicks month over month in Search Console.
- • Watch impressions as the leading indicator.
- • Track rankings for a small set of money terms only.
- • Compare year-on-year to strip out seasonality.
/ 03
The bit most people get wrong
Rankings vary by device, location and personalisation. Two people can see different results for the same query at the same moment.
/ 04
What to do next
Write down today's organic clicks, impressions and enquiry count. Review the same three numbers in 90 days.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get SEO reporting right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How often should I report?
Monthly, reviewed quarterly.
What's a good improvement?
20–50% organic click growth in six months is healthy for a small site.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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