/ SEO
How many pages do I need to rank on Google?
One well-built page per service, per location you seriously target. Quality and specificity beat page count.
/ 01
The short version
Publishing 200 near-identical town pages is a well-known way to get nothing indexed.
/ 02
What actually matters
- • A page per service you actually sell.
- • A page per town where you genuinely work and want business.
- • Each page needs unique content — not find-and-replace town names.
- • Support pages: FAQs, guides, comparisons.
- • Prune pages that get no traffic and no purpose.
/ 03
The bit most people get wrong
Thin duplicated location pages often drag the whole site's quality signal down. Fewer, better pages outperform them consistently.
/ 04
What to do next
Audit your location pages. If you can swap the town name and the page still reads identically, rewrite or delete it.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get site content right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Is there a minimum word count?
No — but 300 words rarely answers anything fully.
Should I delete old pages?
Redirect or improve them; don't just remove.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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