/ Branding
How much should I pay for a logo?
£300–£1,500 for a solo designer, £1,500–£5,000 for a small studio, £5,000+ for a full identity system. Under £100 usually means AI-generated or template.
/ 01
The short version
Logo pricing has a huge range because 'logo' can mean 15 minutes in Canva or 3 weeks of research, sketching, iteration and rollout. Pay for the outcome you actually need.
/ 02
What each price band actually delivers
- • £0–£100: AI, template site, or Fiverr rush — you'll rebrand in 18 months
- • £300–£800: solo freelancer, decent mark, limited iteration
- • £1,000–£3,000: proper freelancer with strategy input, 2–3 concepts, full file pack
- • £3,000–£8,000: small studio with brand strategy, guidelines, applications
- • £8,000–£25,000: identity system across multiple touchpoints, extensive research
- • £25,000+: agency-scale identity, motion, sound, sub-brands
/ 03
What you should get for your money
Primary logo + horizontal + stacked + mark-only variations. Colour + mono + reversed versions. File formats: SVG, PNG, PDF, EPS. A short usage guide. Ideally 2–3 initial concepts, not 20 — good designers narrow, they don't shotgun.
/ 04
What good process looks like
Kick-off call and questionnaire. Research and moodboards. 2–3 concept directions. Feedback and refinement rounds. Final files and guidelines. If someone shows you 20 logos on day one, they're not designing — they're guessing.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get your logo project right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Can I trademark my logo?
Yes in the UK via the IPO, £170 for one class. Do it if the brand matters — don't skip.
How many concepts should I get?
2–3 is a sign of a confident designer. 10+ suggests they're throwing options at the wall.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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