/ Marketing
How often should I post on social media?
Three times a week consistently beats daily for a fortnight and then nothing. Pick a rhythm you can sustain.
/ 01
The short version
Consistency and relevance beat volume for small business accounts.
/ 02
What actually matters
- • Pick one or two platforms your customers actually use.
- • Three posts a week is a realistic sustainable baseline.
- • Batch-create content monthly to avoid daily pressure.
- • Show real work, real people and real results.
- • Reply to every comment and DM quickly.
/ 03
The bit most people get wrong
Posting more won't fix content nobody cares about. One genuinely useful post a week beats five generic ones.
/ 04
What to do next
Photograph your work as you do it this week. That's a month of content collected in passing.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get social media right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Which platform for trades?
Facebook locally, Instagram for visual work, TikTok for reach.
Do hashtags matter?
Less than they did. Content quality dominates now.
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