/ Marketing
What is a marketing funnel and do I need one?
The path from stranger to customer: awareness, consideration, decision. You already have one — it's just probably unplanned.
/ 01
The short version
Naming the stages helps you see where people fall out.
/ 02
What actually matters
- • Awareness: social, SEO, ads, word of mouth.
- • Consideration: your website, reviews, case studies.
- • Decision: quote, call, checkout.
- • Measure drop-off between each stage.
- • Fix the leakiest stage, not the most fun one.
/ 03
The bit most people get wrong
Most small businesses pour money into awareness while losing people at the quote-follow-up stage. Fix the bottom first.
/ 04
What to do next
Write down your last 20 enquiries and where each one stalled.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get marketing strategy right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Do I need funnel software?
No. A spreadsheet works at small volumes.
How long is a typical funnel?
Days for emergencies, months for considered purchases.
/ Related
What is a good bounce rate?
Marketing
How often should I post on Instagram for my business?
Marketing
How much do Google Ads cost for a small business?
Marketing
What is a landing page and how is it different from a homepage?
Marketing
What is a conversion rate and what's a good one?
Marketing
What ROI can I expect from email marketing?
Marketing
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
Book a call →