/ SEO
What is AEO — and how do I get mentioned by ChatGPT?
Answer Engine Optimisation: getting cited by ChatGPT, Perplexity, Gemini and AI Overviews. It rewards clear, structured, citable answers.
/ 01
The short version
AI engines summarise sources. If your content isn't easy to extract, you don't get quoted.
/ 02
What actually matters
- • Answer questions directly in the first two sentences of a section.
- • Use clear headings that match real questions.
- • Include specific facts, prices and locations — AI engines prefer specifics.
- • Add FAQ and organisation schema.
- • Get mentioned on sites AI engines already trust — directories, press, forums.
/ 03
The bit most people get wrong
Being cited by AI doesn't always produce clicks, but it produces brand mentions and referrals. Track it separately from organic traffic.
/ 04
What to do next
Ask ChatGPT and Perplexity for the best provider of your service in your town and see whether you appear at all.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get AI search visibility right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Should I block AI crawlers?
Not if you want to be cited by them.
Is AEO different from SEO?
It overlaps heavily. Good structure serves both.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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