/ Ecommerce
How do I increase average order value?
Bundles, free-delivery thresholds, and relevant add-ons at the cart. Cheaper than finding new customers.
/ 01
The short version
Raising AOV by 20% is usually easier than increasing traffic by 20%.
/ 02
What actually matters
- • Free delivery threshold just above current AOV.
- • Bundles that genuinely belong together.
- • Cart-page add-ons under £10.
- • Volume discounts on consumables.
- • Post-purchase upsell offers on the thank-you page.
/ 03
The bit most people get wrong
Irrelevant cross-sells reduce trust and slow checkout. Only recommend what people actually buy together.
/ 04
What to do next
Check your current AOV and set your free-delivery threshold 15–25% above it.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get average order value right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Do bundles cannibalise single sales?
Slightly, but net revenue usually rises.
Where's the best upsell point?
Cart page and post-purchase.
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