What pages does a small business website need?

/ 02

What actually matters

• • Home: what you do, who for, where, and one clear next step.
• • One page per service — not a single 'services' list. Google ranks pages, not menus.
• • Location page if you serve a specific town or county.
• • Proof: reviews, case studies, before/after, accreditations.
• • Contact with a phone number, email, form, and a map if you have premises.

/ 03

The bit most people get wrong

The about page is usually treated as filler and it's often the second-most-visited page on the site. People buy from people — put a real photo and real story on it.

/ 04

What to do next

List your services. If any of them earns you real money and doesn't have its own page, that's your next page.

/ 05

Where RIOT fits in

We're a small Colchester studio helping UK SMBs get site structure right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.

We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.

/ FAQs

Common questions