/ Marketing
What should be in a small business marketing plan?
One goal, your target customer, two or three channels, a budget, and the numbers you'll check monthly. One page is enough.
/ 01
The short version
Long plans don't get followed. One page on the wall does.
/ 02
What actually matters
- • One measurable goal for the next 12 months.
- • Who you're targeting, specifically.
- • Two or three channels — no more.
- • Monthly budget and who does the work.
- • The three numbers you'll review monthly.
/ 03
The bit most people get wrong
A plan with eight channels isn't ambitious, it's undeliverable at small business capacity.
/ 04
What to do next
Write your one-page plan this week and stick it somewhere you'll see it.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get marketing planning right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
How often should I revise it?
Review quarterly, rewrite annually.
Do I need a strategist?
A single session can help. Ongoing retainers rarely are at small scale.
/ Related
What is a good bounce rate?
Marketing
How often should I post on Instagram for my business?
Marketing
How much do Google Ads cost for a small business?
Marketing
What is a landing page and how is it different from a homepage?
Marketing
What is a conversion rate and what's a good one?
Marketing
What ROI can I expect from email marketing?
Marketing
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
Book a call →