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/ Brand Strategy

Build a brand that stands for something.

Positioning, audience and messaging — the strategic groundwork that makes every logo, website and ad campaign worth doing. We help ambitious UK businesses define who they are, who they're for, and why anyone should care.

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Why most branding fails

Most rebrands skip the thinking. A new logo on the same vague positioning is just expensive paint. We start with the question every other studio dodges: what is this brand actually for? Then everything else gets easier — the logo, the website, the ads, the hires.

What you walk away with

  • Positioning statement — one sentence that defines who you serve, what you do, and why you're different.
  • Audience profiles — the 2–3 people you actually want to win, and what they care about.
  • Messaging framework — value prop, proof points, voice and the lines you'll use everywhere.
  • Competitor map — where the market sits, and the gap you're filling.
  • A 20–30 page strategy doc — yours to brief any designer, marketer or agency with.

How the sprint runs

Week 1 is workshops and research. Week 2 is positioning and messaging. Weeks 3–4 are refinement, sign-off and a delivery session where we walk your team through everything. Honest feedback, fixed scope, no creative theatre.

/ Pricing

Pricing & packages

Fixed-price packages. Need something in between? We'll quote inside 48 hours.

Founder

£1,200

Solo / pre-launch

Tight positioning sprint for solo founders and pre-launch businesses.

  • 1 founder workshop
  • Audience & competitor scan
  • Positioning statement
  • Core messaging
  • 10-page strategy doc
Brief us →

Most popular

Growth

£2,800

Most popular

The full strategy sprint — for businesses ready to scale or rebrand.

  • Stakeholder workshops
  • Audience research & profiles
  • Full competitor mapping
  • Positioning + messaging framework
  • Voice & tone guide
  • 20-page strategy doc
  • Delivery session
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Enterprise

From £6,000

Multi-stakeholder

For bigger teams with multiple audiences, products or markets.

  • Multi-team workshops
  • Customer interviews
  • Multi-audience profiling
  • Brand architecture
  • Full messaging system
  • 30+ page strategy doc
  • Quarterly check-ins (1 year)
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Prices exclude VAT. Bespoke scope? Get a custom quote.

/ FAQ

Common questions

What's the difference between brand strategy and branding?
Strategy is the thinking — who you serve, what you stand for, how you'll grow. Branding is the expression — the logo, palette, type, voice. Strategy decides where you're going; branding makes sure people notice when you arrive.
Who is brand strategy for?
Founders launching something new, businesses about to rebrand, and growing companies that have outgrown their original positioning. If you can't say in one sentence who you're for and why you're different, you need this.
How long does it take?
A focused engagement runs 2–4 weeks. We do workshops, audience research and competitor mapping, then deliver a strategy doc, positioning statement and messaging framework you can hand to any designer or marketer.
Do I have to do branding with you afterwards?
No. The strategy doc is yours to use however you want. Most clients carry on with us into branding and websites, but plenty take the strategy and brief other studios — that's fine.

Related services

Branding

Now express the strategy — logo, palette, system.

Read more →

Rebrand

Already got a brand? Sharpen it with strategy first.

Read more →

Marketing Strategy

Take the brand strategy into channels and campaigns.

Read more →

Ready to stop guessing?

Tell us where you're stuck — we'll come back with a fixed-price sprint plan inside 48 hours.

Brief us →