Why email is still the highest-ROI channel
Social platforms throttle your reach until you pay. Search visibility is fragile. Email is the only channel where you actually own the relationship — the list, the data, the deliverability. For most of our Colchester e-commerce clients, email accounts for 25–40% of revenue once flows are properly set up.
It's also the cheapest channel to scale. Once the templates and automations are built, the marginal cost of reaching another 10,000 subscribers is roughly zero.