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/ Logo refresh

Same logo — sharper, cleaner, future-proof

Keep the equity. Lose the dated bits. A focused two-week refresh that tidies your existing mark, modernises the type and colour, and ships you a complete file pack ready for web, print and signage.

When a refresh is the right call

Your customers know your logo. Throwing it out resets brand recognition you've spent years building. A refresh keeps what works — the silhouette, the meaning, the memory — and fixes the bits letting you down: spacing, weight, awkward gradients, files that pixelate at large sizes, colours that don't pass accessibility checks. Most logos that "feel tired" don't need replacing — they need a tune-up.

How the two weeks run

  • Day 1–3: Audit call, review existing assets, agree direction.
  • Day 4–8: Vector redraw, typography refinement, colour exploration.
  • Day 9–11: First review, two revision rounds.
  • Day 12–14: Final files, mini guidelines, handover pack.

What you get on day 14

  • Master logo + mono / reverse / stacked variants
  • Vector (SVG, PDF, EPS) and raster (PNG, JPG) at multiple sizes
  • Favicon + social profile crops
  • Refined colour values (HEX, RGB, CMYK, Pantone where relevant)
  • One-page mini guidelines: clear-space, do's and don'ts, colour rules

/ FAQ

Common questions

How is this different from a full rebrand?
A refresh keeps the equity in your existing mark — same name, same recognition — but tightens the typography, proportions, colour and file quality. A rebrand starts from a blank page and rethinks the whole identity. If your logo is roughly right but feels dated, a refresh is what you want.
What if I don't have my original logo files?
Fine. We'll redraw it cleanly in vector from whatever you've got — even a low-res PNG off your website. Redrawing is included.
How many revisions do I get?
Two rounds of revisions on the chosen direction. Most clients only use one. We'll be honest if you're tweaking past the point of improvement.
Will my new logo work on signage and print?
Yes — you get the full file pack: vector (SVG, PDF, EPS), raster (PNG, JPG), favicon and a one-page mini guidelines doc covering colour and clear-space.

Ready when you are

Tell us about your project — we'll come back with a real quote within two working days.

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