Website Stats · Original research
B&Bs Website Statistics 2026
We ran automated homepage audits on 8 UK b&bs websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
34/100
Avg page speed
1120ms
Sites analysed
8
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)2 sites (25%)
Poor (0–59)6 sites (75%)
How many pass the basics
HTTPS enabled75%
Mobile viewport100%
Structured data (schema)50%
Contact form on homepage25%
Open Graph share image50%
Analytics installed63%
Most common mistakes
- No theme-color meta — plain browser chrome on mobile88% of sites
- No contact form found on homepage75% of sites
- Little to no accessibility markup (aria attributes)75% of sites
- Only N% of images have alt text63% of sites
- No HN heading50% of sites
- N inline style attributes — no consistent design system50% of sites
- No meta description — Google writes its own50% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook50% of sites
- No structured data (schema.org)50% of sites
- N broken internal links38% of sites
How does your site compare?
Get a free audit and see where you sit versus the b&bs average.
Methodology: automated homepage audits by RIOT Studio, July 2026.