Website Stats · Original research

Bookshops Website Statistics 2026

We ran automated homepage audits on 6 UK bookshops websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

53/100

Avg page speed

1682ms

Sites analysed

6

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)2 sites (33%)
Poor (0–59)4 sites (67%)

How many pass the basics

HTTPS enabled100%
Mobile viewport83%
Structured data (schema)50%
Contact form on homepage0%
Open Graph share image33%
Analytics installed17%

Most common mistakes

  • No contact form found on homepage100% of sites
  • No analytics detected — flying blind on visitor data83% of sites
  • No HN heading67% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook67% of sites
  • No theme-color meta — plain browser chrome on mobile50% of sites
  • No meta description — Google writes its own50% of sites
  • No structured data (schema.org)50% of sites
  • No external CSS stylesheet — likely unstyled or WYSIWYG outp33% of sites
  • No favicon33% of sites
  • Little to no accessibility markup (aria attributes)33% of sites

How does your site compare?

Get a free audit and see where you sit versus the bookshops average.

Methodology: automated homepage audits by RIOT Studio, July 2026.