Website Stats · Original research
Boutiques Website Statistics 2026
We ran automated homepage audits on 5 UK boutiques websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
64/100
Avg page speed
1335ms
Sites analysed
5
Score distribution
Good (80–100)2 sites (40%)
Okay (60–79)0 sites (0%)
Poor (0–59)3 sites (60%)
How many pass the basics
HTTPS enabled80%
Mobile viewport100%
Structured data (schema)80%
Contact form on homepage60%
Open Graph share image20%
Analytics installed20%
Most common mistakes
- No Open Graph image — links look blank on WhatsApp/Facebook80% of sites
- No analytics detected — flying blind on visitor data80% of sites
- No contact form found on homepage40% of sites
- No HN heading40% of sites
- N inline style attributes — no consistent design system40% of sites
- No theme-color meta — plain browser chrome on mobile40% of sites
- Not on HTTPS — browsers show 'Not Secure'20% of sites
- No meta description — Google writes its own20% of sites
- No structured data (schema.org)20% of sites
- No favicon20% of sites
How does your site compare?
Get a free audit and see where you sit versus the boutiques average.
Methodology: automated homepage audits by RIOT Studio, July 2026.