Website Stats · Original research

Charities Website Statistics 2026

We ran automated homepage audits on 6 UK charities websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

54/100

Avg page speed

900ms

Sites analysed

6

Score distribution

Good (80–100)1 sites (17%)
Okay (60–79)2 sites (33%)
Poor (0–59)3 sites (50%)

How many pass the basics

HTTPS enabled100%
Mobile viewport83%
Structured data (schema)50%
Contact form on homepage50%
Open Graph share image83%
Analytics installed67%

Most common mistakes

  • No theme-color meta — plain browser chrome on mobile67% of sites
  • N HN headings — should be one50% of sites
  • Only N% of images have alt text50% of sites
  • No structured data (schema.org)50% of sites
  • No contact form found on homepage50% of sites
  • No meta description — Google writes its own33% of sites
  • Missing <html lang> attribute — accessibility & SEO issue33% of sites
  • No custom web fonts — default system fonts feel dated33% of sites
  • No cookie consent banner detected — UK GDPR risk33% of sites
  • N broken internal links33% of sites

How does your site compare?

Get a free audit and see where you sit versus the charities average.

Methodology: automated homepage audits by RIOT Studio, August 2026.

Ashley Scott
Studio Lead
speak to Ashley