Website Stats · Original research
Gyms Website Statistics 2026
We ran automated homepage audits on 6 UK gyms websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
73/100
Avg page speed
443ms
Sites analysed
6
Score distribution
Good (80–100)1 sites (17%)
Okay (60–79)5 sites (83%)
Poor (0–59)0 sites (0%)
How many pass the basics
HTTPS enabled100%
Mobile viewport100%
Structured data (schema)83%
Contact form on homepage0%
Open Graph share image67%
Analytics installed100%
Most common mistakes
- No contact form found on homepage100% of sites
- N inline style attributes — no consistent design system50% of sites
- Only N% of images have alt text33% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook33% of sites
- N HN headings — should be one33% of sites
- No theme-color meta — plain browser chrome on mobile33% of sites
- No external CSS stylesheet — likely unstyled or WYSIWYG outp33% of sites
- No obvious call-to-action (book, quote, contact) on the home17% of sites
- No meta description — Google writes its own17% of sites
- No structured data (schema.org)17% of sites
How does your site compare?
Get a free audit and see where you sit versus the gyms average.
Methodology: automated homepage audits by RIOT Studio, July 2026.