Website Stats · Original research

Gyms Website Statistics 2026

We ran automated homepage audits on 5 UK gyms websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

63/100

Avg page speed

1982ms

Sites analysed

5

Score distribution

Good (80–100)0 sites (0%)
Okay (60–79)4 sites (80%)
Poor (0–59)1 sites (20%)

How many pass the basics

HTTPS enabled100%
Mobile viewport100%
Structured data (schema)80%
Contact form on homepage0%
Open Graph share image60%
Analytics installed100%

Most common mistakes

  • No contact form found on homepage100% of sites
  • N inline style attributes — no consistent design system60% of sites
  • No theme-color meta — plain browser chrome on mobile60% of sites
  • Homepage HTML is NKB — heavy40% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook40% of sites
  • N HN headings — should be one40% of sites
  • Only N% of images have alt text40% of sites
  • No custom web fonts — default system fonts feel dated20% of sites
  • No obvious call-to-action (book, quote, contact) on the home20% of sites
  • No meta description — Google writes its own20% of sites

How does your site compare?

Get a free audit and see where you sit versus the gyms average.

Methodology: automated homepage audits by RIOT Studio, August 2026.

Ashley Scott
Studio Lead
speak to Ashley