Website Stats · Original research
Hotels Website Statistics 2026
We ran automated homepage audits on 5 UK hotels websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
42/100
Avg page speed
596ms
Sites analysed
5
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)1 sites (20%)
Poor (0–59)4 sites (80%)
How many pass the basics
HTTPS enabled80%
Mobile viewport80%
Structured data (schema)20%
Contact form on homepage0%
Open Graph share image20%
Analytics installed0%
Most common mistakes
- No analytics detected — flying blind on visitor data100% of sites
- No contact form found on homepage100% of sites
- No meta description — Google writes its own80% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook80% of sites
- No structured data (schema.org)80% of sites
- N broken internal links40% of sites
- Only N% of images have alt text40% of sites
- No favicon40% of sites
- No custom web fonts — default system fonts feel dated40% of sites
- No theme-color meta — plain browser chrome on mobile40% of sites
How does your site compare?
Get a free audit and see where you sit versus the hotels average.
Methodology: automated homepage audits by RIOT Studio, August 2026.
