Website Stats · Original research
Jewellers Website Statistics 2026
We ran automated homepage audits on 5 UK jewellers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
65/100
Avg page speed
1273ms
Sites analysed
5
Score distribution
Good (80–100)1 sites (20%)
Okay (60–79)2 sites (40%)
Poor (0–59)2 sites (40%)
How many pass the basics
HTTPS enabled100%
Mobile viewport100%
Structured data (schema)100%
Contact form on homepage80%
Open Graph share image60%
Analytics installed40%
Most common mistakes
- Homepage HTML is NKB — heavy60% of sites
- No analytics detected — flying blind on visitor data60% of sites
- Only N% of images have alt text40% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook40% of sites
- N broken internal links40% of sites
- N inline style attributes — no consistent design system40% of sites
- No theme-color meta — plain browser chrome on mobile40% of sites
- Page title too long (N chars — Google truncates)20% of sites
- N HN headings — should be one20% of sites
- Footer copyright says N — looks abandoned20% of sites
How does your site compare?
Get a free audit and see where you sit versus the jewellers average.
Methodology: automated homepage audits by RIOT Studio, July 2026.