Website Stats · Original research
Mortgage Advisers Website Statistics 2026
We ran automated homepage audits on 5 UK mortgage advisers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
62/100
Avg page speed
1206ms
Sites analysed
5
Score distribution
Good (80–100)1 sites (20%)
Okay (60–79)2 sites (40%)
Poor (0–59)2 sites (40%)
How many pass the basics
HTTPS enabled100%
Mobile viewport100%
Structured data (schema)60%
Contact form on homepage40%
Open Graph share image40%
Analytics installed40%
Most common mistakes
- No contact form found on homepage60% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook60% of sites
- No analytics detected — flying blind on visitor data60% of sites
- No custom web fonts — default system fonts feel dated60% of sites
- N inline style attributes — no consistent design system60% of sites
- Only N% of images have alt text40% of sites
- Page title too long (N chars — Google truncates)40% of sites
- No structured data (schema.org)40% of sites
- Response time N.Ns — slower than Google's N.Ns target40% of sites
- No theme-color meta — plain browser chrome on mobile40% of sites
How does your site compare?
Get a free audit and see where you sit versus the mortgage advisers average.
Methodology: automated homepage audits by RIOT Studio, July 2026.