Website Stats · Original research
Museums Website Statistics 2026
We ran automated homepage audits on 7 UK museums websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
40/100
Avg page speed
519ms
Sites analysed
7
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)2 sites (29%)
Poor (0–59)5 sites (71%)
How many pass the basics
HTTPS enabled86%
Mobile viewport86%
Structured data (schema)29%
Contact form on homepage29%
Open Graph share image0%
Analytics installed29%
Most common mistakes
- No Open Graph image — links look blank on WhatsApp/Facebook100% of sites
- No meta description — Google writes its own86% of sites
- No theme-color meta — plain browser chrome on mobile86% of sites
- No structured data (schema.org)71% of sites
- No analytics detected — flying blind on visitor data71% of sites
- No contact form found on homepage71% of sites
- No custom web fonts — default system fonts feel dated57% of sites
- No HN heading43% of sites
- No favicon43% of sites
- No external CSS stylesheet — likely unstyled or WYSIWYG outp43% of sites
How does your site compare?
Get a free audit and see where you sit versus the museums average.
Methodology: automated homepage audits by RIOT Studio, August 2026.
