Website Stats · Original research
Opticians Website Statistics 2026
We ran automated homepage audits on 6 UK opticians websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.
Avg score
43/100
Avg page speed
1197ms
Sites analysed
6
Score distribution
Good (80–100)0 sites (0%)
Okay (60–79)2 sites (33%)
Poor (0–59)4 sites (67%)
How many pass the basics
HTTPS enabled100%
Mobile viewport83%
Structured data (schema)33%
Contact form on homepage17%
Open Graph share image33%
Analytics installed33%
Most common mistakes
- No contact form found on homepage83% of sites
- No meta description — Google writes its own67% of sites
- No analytics detected — flying blind on visitor data67% of sites
- No Open Graph image — links look blank on WhatsApp/Facebook67% of sites
- No structured data (schema.org)67% of sites
- No favicon50% of sites
- No theme-color meta — plain browser chrome on mobile50% of sites
- Page title too long (N chars — Google truncates)33% of sites
- Only N% of images have alt text33% of sites
- No HN heading33% of sites
How does your site compare?
Get a free audit and see where you sit versus the opticians average.
Methodology: automated homepage audits by RIOT Studio, July 2026.