Website Stats · Original research

plumbers Website Statistics 2026

We ran automated homepage audits on 15 UK plumbers websites — checking page speed, mobile UX, on-page SEO, structured data, contact conversion and more. Here's what we found.

Avg score

70/100

Avg page speed

1711ms

Sites analysed

15

Score distribution

Good (80–100)4 sites (27%)
Okay (60–79)8 sites (53%)
Poor (0–59)3 sites (20%)

How many pass the basics

HTTPS enabled87%
Mobile viewport87%
Structured data (schema)80%
Contact form on homepage33%
Open Graph share image40%
Analytics installed47%

Most common mistakes

  • No contact form found on homepage67% of sites
  • No Open Graph image — links look blank on WhatsApp/Facebook60% of sites
  • No analytics detected — flying blind on visitor data53% of sites
  • No HN heading40% of sites
  • Page title too long (N chars — Google truncates)27% of sites
  • N broken internal links27% of sites
  • No structured data (schema.org)20% of sites
  • No favicon20% of sites
  • Only N% of images have alt text20% of sites
  • Not on HTTPS — browsers show 'Not Secure'13% of sites

How does your site compare?

Get a free audit and see where you sit versus the plumbers average.

Methodology: automated homepage audits by RIOT Studio, July 2026.