/ Moreton guide
What does branding cost in Moreton? (2026 prices)
"Branding" covers everything from a £200 logo to a £20k identity system. Here's what each price level means for Moreton businesses in 2026.
Logo only vs full identity
A logo alone is £150–£600 from a freelancer. A proper identity system (logo + variants + type + colour + usage rules) is £900–£3,500 from a small studio. A full rebrand including research, naming, identity and rollout across signage/print/web is £5,000–£25,000.
What's worth it for an SME in Moreton
For most Moreton small businesses, a £900–£1,800 identity package is the sweet spot. You get a logo that works at every size, a defined colour palette, type, and a 1-page brand sheet you can hand to anyone designing for you. Anything cheaper risks looking generic; anything pricier is overkill below ~£500k revenue.
Hidden costs to watch
Stock font licenses, photography, signage rollout and printing all add up. A good studio quotes these separately and honestly — never bundles them into a single inflated number.
Common questions
Should I use Canva or hire a designer?
Canva is fine for early-stage side projects. Once you're charging £500+ for your work, your brand is sending signals about your professionalism — Canva templates undermine that.
Do I own the logo and files?
Yes — on final payment, all source files (Adobe, Figma, Affinity) and rights transfer to you. Always confirm this in writing before commissioning.
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