/ Branding
How do I choose fonts for my brand?
Two typefaces maximum: one for headings with character, one highly readable for body text. Check licensing.
/ 01
The short version
Type does more for how professional you look than the logo does.
/ 02
What actually matters
- • One display/heading face, one workhorse body face.
- • Body text must be readable at 16px on a phone.
- • Check web licence and commercial print rights.
- • Google Fonts are free and safe for both.
- • Use weight and size for hierarchy, not extra fonts.
/ 03
The bit most people get wrong
Free doesn't always mean licensed for commercial use — check before it ends up on signage and packaging.
/ 04
What to do next
Audit which fonts your website, documents and social templates use. If it's more than two families, consolidate.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get typography right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Can I use any Google Font commercially?
Generally yes — they're open licensed.
Do custom fonts slow my site?
Yes if you load many weights. Load two or three.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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