/ Branding
How do I keep my branding consistent?
One folder of approved assets, one short guidelines doc, and templates for the things you make repeatedly.
/ 01
The short version
Consistency fails through convenience — someone can't find the logo, so they screenshot one.
/ 02
What actually matters
- • A single shared folder with all approved logo files.
- • One-page guidelines with colours and fonts.
- • Canva or document templates for quotes, socials and proposals.
- • Send guidelines to every external supplier.
- • Review your touchpoints twice a year.
/ 03
The bit most people get wrong
Templates do more for consistency than rules do. Make the correct thing the easiest thing to grab.
/ 04
What to do next
Create one shared assets folder today and send the link to everyone who makes anything for you.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get brand consistency right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Is Canva fine for brand materials?
Yes, with locked brand templates.
How often should I audit?
Twice a year across web, print and social.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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