/ Branding
How do I name my business?
Short, sayable, spellable, with an available domain and no trademark conflict. Distinctive beats descriptive long-term.
/ 01
The short version
You'll say the name a thousand times. Test it out loud before you commit.
/ 02
What actually matters
- • Say it on the phone — if it needs spelling every time, reconsider.
- • Check Companies House and the UK trademark register.
- • Check the .co.uk and .com availability.
- • Avoid hyphens and numbers in the domain.
- • Check the social handles are free too.
/ 03
The bit most people get wrong
Highly descriptive names ('Colchester Cheap Windows') help early SEO slightly and limit you badly if you ever expand or move upmarket.
/ 04
What to do next
Shortlist three names, then check domain, trademark and social handles for each before choosing.
/ 05
Where RIOT fits in
We're a small Colchester studio helping UK SMBs get business naming right without agency waste or freelancer flake. If you've read this far and you want a second opinion on your specific setup, book a 20-minute call and we'll tell you honestly whether it's worth doing anything at all.
We work with clients across Essex, Suffolk, London and the wider UK — and remotely with brands abroad. No lock-in, no monthly retainer minimums, no pretending your problem is bigger than it is.
/ FAQs
Common questions
Should the name include my town?
Helps locally, restricts you later. Trade-off.
Do I need to trademark it?
Worth it once you're investing in the brand.
Still not sure?
Book a free 20-minute call — we'll answer your specific version of this question with no sales pitch.
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