/ Free template · SEO / Content
Content audit template
The spreadsheet template we use to audit a site's existing content — what to keep, cut, merge, or rewrite.
- Category
- SEO / Content
- Format
- CSV
- Cost
- Free
- Email required
- No
/ 01
What's inside
Here's what the content audit template covers:
- • URL inventory
- • Traffic per page
- • Keyword ranking
- • Word count
- • Last updated date
- • Recommendation (keep / update / merge / delete)
- • Priority scoring
/ 02
Why most sites have a content problem
The average business website has 30–100 pages. About 20% drive all the traffic. Another 30% get zero visitors and drag down site quality signals. The rest are somewhere in the middle.
A content audit tells you which is which. From there, decisions are obvious: delete the dead pages, merge overlapping ones, update the winners, and stop wasting time creating new content until the existing set is working.
/ 03
Who this is for
Sites with 20+ pages considering a content refresh, migration, or SEO cleanup.
/ FAQs
Common questions
How often should I run a content audit?
Every 12–18 months for a stable site, every 6 months if you're actively publishing.
Want us to build it with you?
The template is free. If you'd rather have someone else fill it in with you, we're around.
Book a call →